Independent British Film Company producing next Blair Witch?

A small independent British Film company based in England UK, are producing a documentary on the hauntings at Crowley Hall. Walrus Films are a small company that have so far produced short films and music promos. This is their first foray into the world of Independent Feature Film Production.

The hauntings at Crowley Hall had been previously reported in the press, and brought to the attention of the company when ghost hunter Arron Kasady decided to make a documentary on the occurrences. Company director Daren Marc saw the opportunity the documentary presented, and seized the opportunity to produce and direct the film.

Due to be released around Halloween 2007, the film makers are using the internet to sell the ‘The Ghosts of Crowley hall’ to the World, and are taking on Hollywood at their own game. The internet today presents a number of new selling opportunities that have not yet been fully exploited by the film making community.

Walrus Films do not have the same budget that Hollywood film companies possess, however this is not deterring them one bit. The internet to some degree levels the playing field in which major companies and small independent companies now compete to get their films out there.

It is now possible to reach a World-wide market through the internet, and reach an audience that had been previously inaccessible to the low-budget film maker. Websites are cheap to set-up and many are now free, and with advertising being accessible to anybody on a modest budget, it is now possible to reach a mass market.

Walrus Films are using popular video sharing websites such as YouTube and MySpace as an outlet for publicising film projects through trailers and film clips.

Internet sales now account for a larger proportion of all sales, particularly in the DVD market, and the company intend to sell their product to the World by these means. Big names such as Amazon and Play.com will be their outlet, as well as selling through their own sites.

It will be interesting too see how the film market develops in this new arena, as focus shifts away from the costly methods of theatrical distribution, and into the realm of internet marketing and video-on-demand services. Will ‘The Ghosts of Crowley Hall’ be able to make its mark on the World through the internet? Or will it merely go un-noticed in the ever increasing stream of video internet traffic?